OUR CAPABILITIES & SERVICES
As a full-service agency, Griffin offers clients a wide spectrum of strategic communications services designed to effectively launch and manage winning brands. Our services include research-driven brand development, creative design, social media strategy and implementation, digital campaigns, product launches, event management, media relations and crisis communications.
Your brand reflects the DNA of your company. It exists in the hearts and minds of your customers. It is what they believe – about who you are and how you meet their needs. You can define it, maintain it, strengthen it and change it … or you can let market conditions and the perceptions of others do it for you. Let us launch your brand, using our proven formula for branding success.
- Brand Audits & Research
- Brand Strategy & Positioning
- Brand Standards Guides
- Campaigns & Launches
- Logo & Tagline Development
The most impactful communications plans and programs are tied directly to your business strategy. Griffin has the experience and expertise to assess your brand characteristics and perceptions, determine strengths and weaknesses, and provide a brand “blueprint” that effectively aligns your communications efforts with the needs of your customers, prospects, employees and shareholders.
- Research and Discovery
- Long-Range Plans
- Communications Plans
- Implementation & Plan Management
Griffin has helped numerous companies with issues management challenges – from counseling senior executives in working with media during crisis situations to educating local leaders, constituents and elected officials about potentially sensitive issues. We have a razor-sharp ability and proven methodology to help you prepare and successfully navigate through any potential storm.
- Crisis Communications Strategic Counsel and Management
- Crisis Communications Planning and Training
- Issues Management
Achieving a distinct image and solid brand reputation requires strategic positioning through the media. The right message at the right time and in the right place is what it is all about. We thrive on developing the media strategies that will reach your key audiences through the platforms they use every day – whether traditional print or broadcast media, online sources and bloggers or community outlets.
- Media Strategy
- Content Development (i.e., news releases, statements, op-eds, byliners, etc.)
- Media Pitching
- Press Conferences & Media Events
- Public Service Campaigns
- Executive Media Training
- Media Roadshows & Satellite Media Tours
- Community Relations
- Trade Show Planning
- Speaking Engagements
It’s not just about award-winning designs at Griffin. What’s important to us is knowing what will resonate with your target audiences while satisfying your brand design standards. From creative design concepts and dynamic copywriting to complete production and layout, Griffin’s creative team can create:
- Advertisements (ad buying, planning and design)
- Annual Reports
- Magazine & Specialty Publications
- Multimedia Presentations
- Posters & Flyers
- Stationery Suites
- Trade Show Displays
Web Design & Online Media
Gone are the days of pushing information out to your customers and declaring success. Now, you must do more – you must engage, listen and interact to win their loyalty in the ever-changing and rapid-paced world of online marketing.
- Website Design and Development
- Social Media Audits
- Social Media Training
- Strategic Online Media Campaigns
- Multimedia Marketing (videos, e-blasts, podcasts, webcasts, etc.)
- Online Events & Online Promotion