Brett Griffin – Senior Account Manager
Brett has more than 10 years of experience in public relations, marketing, event management and crisis communications. As a Senior Account Manager, he leads and executes a wide range of strategic communications initiatives for clients, including the Aldrin Family Foundation, Blue Origin, Center for the Advancement of Science in Space (CASIS), Swedish Space Corporation, Sierra Nevada Space Systems and U.S. Zinc. He also provides strategic counsel for several of the agency’s other clients.
In 2017, Brett led all aspects of Blue Origin’s New Shepard rocket appearances, which included stops at the 33rd Space Symposium and AirVenture “Oshkosh” Airshow. The tour engaged the general public, media and stakeholders via events and media relations initiatives.
Previously, Brett led a brand awareness campaign for a.i. solutions, which was applied to all corporate collateral and advertising, as well as an overview video and website redevelopment. The campaign vastly boosted company awareness, website traffic and brand recognition. For Bodycote ADE, he directly managed multi-year market awareness surveys during the Offshore Technology Conference that resulted in a response rate increase of 162% year over year. This provided Bodycote ADE with valuable market data and analysis that continues to influence marketing and communications strategies.
Brett has helped several clients deal with crisis communications and issues management challenges by coordinating executive media training sessions, crisis / table-top drills and developing/executing crisis communications plans. Noted crises include: Arkema plant explosion (due to flooding from Hurricane Harvey), 2017, CVR Energy fire at Coffeyville, KS refinery (2014) and CVR Energy explosion at Wynnewood, OK refinery (2012).
Prior to joining Griffin, Brett served in the Cougar Pride development office at the University of Houston (UH) Athletic Department, which is the fundraising arm of UH Athletics. Its mission is to provide financial support for student-athlete scholarships and priority needs of the Athletic Department. His roles focused on capital campaigns to enhance the UH athletic brand, as well as event planning and logistical coordination.